The regular format for a business plan is to begin with the executive summary, business description and products and services. This is followed by the sales and marketing strategies, competitive analysis, operational management and financial plan. The appendixes and other supporting documents form the last part of the plan.
It follows that the financial section is the most crucial segment of a business plan. It highlights the cash flow, income and expense projections along with the profit forecasts for the next three to five years. The scope and credibility of the financial plan will directly influence whether the business will manage to secure funding or not.
Therefore, most business entrepreneurs tend to save the financial section for the last. They want to clear out all the segments before concentrating on developing a well-rounded and plausible financial plan.
In contrast, professional business plan writers prefer to write the executive summary in the end. This section may open the business plan but it is meant to encapsulate the entire plan and present a broad picture of the contents. This includes a brief financial analysis as well.
Moreover, the executive summary needs to hit the right notes of interesting, attention-grabbing and yet simple to create a striking impression on the readers. The tone should be enthusiastic and gripping, so that the investors feel compelled to read the rest of the plan.
Professional business plan writers like The Plan Writers (www.planwriters.net) always make it a point to compose the executive summary right in the end. This way they gain a thorough understanding of all the key elements of the business and can cover them in a comprehensive and engaging manner. They ensure that the executive summary is not only complete but also sharp and concise enough to generate interest. The business plan will not end up in the recycler right away for sure!